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The domain building-societies.findthebest.co.uk has the following in the site, "By continuing to use this site you agree to our use of cookies." I observed that the webpage also stated " Building societies operational and financial information retrieved from the Building Societies Association BSA." They also stated " Lower costs and cheaper mortgages. Better rates of interest on savings. Better levels of customer services. Higher scores on the Trust and Fairness Index. Building societies also have strict legislative limits known as nature limits. Most building societies vary in." The meta header had building society as the first keyword. This keyword was followed by building societies, mutual, and mutual funds which isn't as important as building society. The other words the site used was mutual bank. fdic is also included but will not be understood by web engines.